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Market Research orientation video to win the American Business Awards

July 6, 2017

Letterly is a mobile application and website for multi-language e-mail communication made easy. The idea was initiated by Celine Khoury, a Lebanese born copyrighter, and came to life in partnership with Globivest.com and their team of experts.


Before launching the platform, a series of focus groups were conducted to help better understand the customers' needs and their reaction towards this product. For this, an orientation video was created, which won the 2017 American Business Award soon after.



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