Deli is one of the main players in the Lebanese market since 1998, enjoying solid awareness.
With the efforts to keep up with the consumer expectations, rebranding the range became a need.
The positioning they wanted to convey through the new package, is that Deli is a quality brand, although at affordable prices i.e. value for money.
Deli has reserved a strong place among the top players in Lebanon, thanks to the strategy behind it, in which the new branding played a main role.
Deli, Delicious Food, revamped its brand image, full SKUs packing and graphic chart in 2011. After keen organising between its meticulous team and their suppliers all around the globe, their efforts and teamwork spirit turn the head of several international brand critics, including the Loyalty Award team in London who shortlisted them in 2014 among players from all around the world.